With Media Buying, Trust Plays a Major Role

May 17, 2019 / Media / 0 Comments /
Gold fish with shark flip

We hear a lot about the credibility of news sources these days. Terms like “fake news” and “fact check” get thrown around with just about…

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Our Secret to Securing $9.4 Million in Added Value

March 27, 2019 / Media / 0 Comments /
Value Buying - Added Value

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers call it a bonus. Whatever…

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Media Trends for 2019: Takeaways from AdExchanger’s NYC Conference

March 19, 2019 / Media / 0 Comments /
Retro TV media

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of New York City. She traveled…

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Media Trends to Watch in 2019

December 17, 2018 / Media / 0 Comments /
2019 typewriter keys

There’s a big shift going on in the media landscape. Broadcast television has been the standard for decades, but now we’re seeing viewers starting to…

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Premium Video Ads in Today’s Consumer Living Room

November 1, 2018 / Media / 0 Comments /
Woman watching TV

Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good news for media professionals is…

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