Paid Search: Adjusting Once a Day Won’t Cut It

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Many dealers are now spending more money on Google Paid Search than they do on any other item in their advertising budget. But how many…

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States with the Highest and Lowest Cost-Per-Click for Search Ads

September 13, 2018 / Paid Search / 0 Comments /
PPC Map

Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state to state. Recently, search engine…

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Adding Custom Sitelinks For Labor Day Sales

August 29, 2018 / Paid Search / 0 Comments /

It’s that time again. Summer is winding down, but before the heat moves on, it’s time to finish on a hot streak with a Labor…

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Strong Beats Auto Industry Click-Through Rates by Nearly Triple

August 22, 2018 / Paid Search / 0 Comments /
Colorful web analytics illustration

It’s great to be up-to-par on industry averages, but there’s nothing like blowing those numbers out of the water. In a recently-released report by advertising…

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Why “Set It & Forget It” is Detrimental to Your Digital Marketing

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While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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