Paid Search: Adjusting Once a Day Won’t Cut It

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Many dealers are now spending more money on Google Paid Search than they do on any other item in their advertising budget. But how many…

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Target Subprime Credit Using Facebook and Paid Search

Document bad credit with sign we can help.

Reach New Audiences with Special Lending Offers Not every customer has perfect credit. That’s something anyone involved in lending can tell you. Instead of shying…

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The Relationship Between SEO and PPC + How They Benefit One Another

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Dealerships may be using either SEO or PPC, or they may be using them together, but I still find it interesting how few are using…

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Why “Set It & Forget It” is Detrimental to Your Digital Marketing

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While searching online for a local company during the week before Christmas, I was shocked to see a paid search ad running “Thanksgiving Specials.” Not…

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Google | To Spend or Not to Spend?

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When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with your online marketing—Google Adwords is…

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