10 Best Car Interiors

April 19, 2013 / Car Tech / 0 Comments /

A car’s interior aesthetic is important to every car buyer, whether they are buying new or used. WardsAuto just released their 2013 top picks for best interior. It may surprise you who is at the head of the pack. –JPS


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WardsAuto has released its 2013 rankings of the 10 best interiors. Seven of the top interiors came from Asian automakers, while the remaining three all came from General Motors and Chrysler.

Notably missing from this year’s list are any European automakers – last year, Audi, Land Rover, and Volkswagen all took home honors. However, this year, no one automaker took home more than one spot on the list. (Last year, Hyundai scored two of the 10 slots.)

“This year’s batch of winners really drives home the point that interiors are a vital part of the battle for consumers’ hearts and minds,” WardsAuto world Editor-in-Chief Drew Winter said in a statement. “It wasn’t uncommon all that long ago for auto makers to view interiors as the best place to take cost out of a vehicle. They eventually figured out that’s a big mistake, because people spend a lot more time looking at the inside of their car than the outside.”

The winning automakers this year were Acura, Cadillac, Chevrolet, Hyundai, Kia, Lexus, Mazda, Nissan, Ram, and Toyota; base prices for the winning cars range from just $12,995 for the Chevrolet Spark up to $60,345 for the Lexus GS 450h, including destination on both cars.

WardsAuto‘s editors emphasized a cohesive blending of old and new technology, interesting design, and high durability in the 2013 picks. There was also a trend of notably more upmarket interiors that often belied the car’s price class. Attributes that popped out to Wards included the Spark’s cheery accents, the “straightforward and intuitive communication system [and] brilliant door trim resembling the layered gills of a shark” of the Kia Forte, the matte wood offered on the Ram 1500 Laramie Longhorn, and the “impeccable build quality” of the Toyota Avalon.

Check out the full list below.

Acura RDX
Cadillac XTS
Chevrolet Spark
Hyundai Santa Fe Sport
Kia Forte
Lexus GS 450h
Nissan Pathfinder
Ram 1500 Laramie Longhorn
Toyota Avalon

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as an account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, Strong was named CEO of the Year by the BBJ. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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