10 Most Interesting TV Spots of 2014 – Editors’ Choice – #2 out of 10

December 29, 2014 / Automotive Advertising, Featured, Media /
Midnight Madness TV Commercial - Strong Automotive

Here is #2 out of 10 for our editors’ picks of the most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.

TV COMMERCIAL #9

McGRATH AUTOMOTIVE GROUP

Cedar Rapids, Iowa

“Halloween Moonlight Madness”

Editor’s Comments:

During the holidays we see a lot of “sights and sounds of the season” during local news shows, and in most cases that is enough lead-in to make us look! For the McGrath Moonlight Madness, we applied the same concept by intertwining the sights and sounds of Halloween. This sale is a traditional event by a well-established dealer group so the real challenge was to let the market know it was going on now and have fun doing it. The voice talent did a great job using the “boo” techniques of Halloween. We were able to visually support the scare tactics with elements found in public domain files – in other words, effective elements at a very low cost. The sale did well and many customers commented on this commercial – that’s the standard Strong strives for in production. What can be learned from this commercial?

  1. Good copy gives the announcer an opportunity to create
  2. Visual devices are available at a low cost to make a memorable impression
  3. Have fun, but emphasize the basics – who, what, when, where…the why is pretty obvious.

 


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.