10 Most Interesting TV Spots of 2014 – Editors’ Choice – #2 out of 10

December 29, 2014 / Automotive Advertising, Featured, Media /
Midnight Madness TV Commercial - Strong Automotive

Here is #2 out of 10 for our editors’ picks of the most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.

TV COMMERCIAL #9

McGRATH AUTOMOTIVE GROUP

Cedar Rapids, Iowa

“Halloween Moonlight Madness”

Editor’s Comments:

During the holidays we see a lot of “sights and sounds of the season” during local news shows, and in most cases that is enough lead-in to make us look! For the McGrath Moonlight Madness, we applied the same concept by intertwining the sights and sounds of Halloween. This sale is a traditional event by a well-established dealer group so the real challenge was to let the market know it was going on now and have fun doing it. The voice talent did a great job using the “boo” techniques of Halloween. We were able to visually support the scare tactics with elements found in public domain files – in other words, effective elements at a very low cost. The sale did well and many customers commented on this commercial – that’s the standard Strong strives for in production. What can be learned from this commercial?

  1. Good copy gives the announcer an opportunity to create
  2. Visual devices are available at a low cost to make a memorable impression
  3. Have fun, but emphasize the basics – who, what, when, where…the why is pretty obvious.

 


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.