10 Most Interesting TV Spots of 2014 – Editors’ Choice – #5 out of 10

December 31, 2014 / Advertising, TV production /
Samurai Swords - Strong Automotive

“Samurai July 4th” TV Commercial produced by Strong Automotive for Jack Ingram Nissan

Here is #5 out of 10 for the most interesting spots of 2014.  The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.

TV COMMERCIAL #6       JACK INGRAM NISSAN

Montgomery, AL

“Samurai July 4th”

 

Editor’s Comments:

Strong Visual Device personified…and with an attitude!  If you remember, July 4th fell on a Friday in 2014 and there was concern about moving the market over this holiday weekend.  The writers came up with “cut your payment in half” and what better way to support the claim with a sword-wielding Samurai cutting a watermelon.  The feeling of Americana was utilized in the merchandising pages but no question this spot “cut” through the clutter and generated exceptional results.


About the author

John Paul Strong:

As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.

With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.