“Samurai July 4th” TV Commercial produced by Strong Automotive for Jack Ingram Nissan
Here is #5 out of 10 for the most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.
TV COMMERCIAL #6 JACK INGRAM NISSAN
“Samurai July 4th”
Strong Visual Device personified…and with an attitude! If you remember, July 4th fell on a Friday in 2014 and there was concern about moving the market over this holiday weekend. The writers came up with “cut your payment in half” and what better way to support the claim with a sword-wielding Samurai cutting a watermelon. The feeling of Americana was utilized in the merchandising pages but no question this spot “cut” through the clutter and generated exceptional results.