10 Most Interesting TV Spots of 2014 – Editors’ Choice (#8 in a Series)

January 6, 2015 / Automotive Strategy, Featured, Sales /
Toyota Camry Sketch - Strong Automotive

Counting down the last 3 of the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.



Birmingham, AL

“Camry Sketch”

Editor’s Comments:

It is difficult even being in the automotive marketing business to keep up with the new models arriving all throughout the year. Between Toyota national ads and social media, the 2015 Camry was rolling into dealerships with a great deal of fanfare. Our challenge was a unique way to show Camry had made the journey fom drawing board to the showroom, so our choice was time-lapse animation dissolving to reality. And of course, an attractive offer. The new Camry started as a “line” and we presented it that way, along with a great bottom line. The commercial and the new Camry were both well received.

Commercial:  LBT111403TH

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.