10 Most Interesting TV Spots of 2014 – Editors’ Choice (#8 in a Series)

January 6, 2015 / Automotive Strategy, Featured, Sales /
Toyota Camry Sketch - Strong Automotive

Counting down the last 3 of the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.

TV COMMERCIAL #4

LIMBAUGH TOYOTA

Birmingham, AL

“Camry Sketch”

Editor’s Comments:

It is difficult even being in the automotive marketing business to keep up with the new models arriving all throughout the year. Between Toyota national ads and social media, the 2015 Camry was rolling into dealerships with a great deal of fanfare. Our challenge was a unique way to show Camry had made the journey fom drawing board to the showroom, so our choice was time-lapse animation dissolving to reality. And of course, an attractive offer. The new Camry started as a “line” and we presented it that way, along with a great bottom line. The commercial and the new Camry were both well received.

Commercial:  LBT111403TH


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.