2010 Dealership Website Awards (Central Florida Toyota)

May 26, 2010 / Strong / 0 Comments /

And the May Award for

Outstanding Dealership Website

goes to…

Central Florida Toyota!

Central Florida Toyota is the winner of May’s Outstanding Dealership Website. The dealership’s“Click to Own” program engages internet customers on a more personal level by providing perks like reserved parking and a special waiting lounge for when they visit the dealership. Central Florida’s “Greenlight Used Car” program featured prominently on their website also continues to increase pre-owned sales at the dealership. The inclusion of blogs, Facebook and Twitter links on the website continues to be an important part of their online identity allowing them to maintain constant dialogue with customers and potential new customers.

Special congratulations to Central Florida Toyota!


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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