2010 Dealership Website Awards (Central Florida Toyota)

May 26, 2010 / Strong / 0 Comments /

And the May Award for

Outstanding Dealership Website

goes to…

Central Florida Toyota!

Central Florida Toyota is the winner of May’s Outstanding Dealership Website. The dealership’s“Click to Own” program engages internet customers on a more personal level by providing perks like reserved parking and a special waiting lounge for when they visit the dealership. Central Florida’s “Greenlight Used Car” program featured prominently on their website also continues to increase pre-owned sales at the dealership. The inclusion of blogs, Facebook and Twitter links on the website continues to be an important part of their online identity allowing them to maintain constant dialogue with customers and potential new customers.

Special congratulations to Central Florida Toyota!

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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