5 More Ways Local Sponsorships Can Help Your Business

Community Sponsorship

You don’t have to stop at asking for a link to your website. Here are five more ways you can see a return on your dealership’s charitable donation!

  1. Link on Social Media – Ask the organization to mention your sponsorship on its social media outlets. A mention on an organization’s Facebook profile can lead people to your profile and help build the customer base. Not-for-profit organizations have large social media followings that can help promote your good deed.
  2. Public Relation Opportunity – Sending out a press release announcing a new sponsorship is a good way to get the word out to your community. Strong Automotive Merchandising can help you draft a press release announcing a new sponsorship. The sponsored will also appreciate any extra publicity for its event or organization.
  3. Website Sponsorship Page – Your website should have an up-to-date page letting visitors know how involved your dealership is in the community. Our digital team can help you build a simple page listing out who and what you sponsor. This page can also give the sponsored a good reciprocal link to its website.
  4. Sponsorship E-mail – A bimonthly email to your existing customer base announcing your new sponsorships is an opportunity to get in front of your customers. You can use this email to let them know that your dealership is still involved in the community after their purchase.
  5. Discounts for Sponsorships – Sponsorships are a great way to attract customers who might not have considered you before. Offering an incentive through the sponsored organization is a way to create new business through your sponsorship.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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