You don’t have to stop at asking for a link to your website. Here are five more ways you can see a return on your dealership’s charitable donation!
Link on Social Media – Ask the organization to mention your sponsorship on its social media outlets. A mention on an organization’s Facebook profile can lead people to your profile and help build the customer base. Not-for-profit organizations have large social media followings that can help promote your good deed.
Public Relation Opportunity – Sending out a press release announcing a new sponsorship is a good way to get the word out to your community. Strong Automotive Merchandising can help you draft a press release announcing a new sponsorship. The sponsored will also appreciate any extra publicity for its event or organization.
Website Sponsorship Page – Your website should have an up-to-date page letting visitors know how involved your dealership is in the community. Our digital team can help you build a simple page listing out who and what you sponsor. This page can also give the sponsored a good reciprocal link to its website.
Sponsorship E-mail – A bimonthly email to your existing customer base announcing your new sponsorships is an opportunity to get in front of your customers. You can use this email to let them know that your dealership is still involved in the community after their purchase.
Discounts for Sponsorships – Sponsorships are a great way to attract customers who might not have considered you before. Offering an incentive through the sponsored organization is a way to create new business through your sponsorship.
John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.
With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.