Alabama’s Largest Manufacturers

January 19, 2015 / Automotive Advertising, Featured /
Alabama Manufacturers - Strong Automotive

 

I decided to blog on a local topic that still puzzles me as a resident in Birmingham, Alabama. While reading the Birmingham Business Journal over the weekend I saw this list of the largest manufacturers in the Birmingham area.

With all the steel, coal, pipe and food/beverage companies it was surprising to see our two local automakers Honda and Mercedes in the top two positions. The reason for the surprise is I hear so little about these two companies and their manufacturing efforts in the local news. The fact that they account for 7,500 local employees should be something that is talked about far more often in Birmingham, but for whatever reason it is not.

Up until last year with Mercedes, there was little to no dealer advertising presence about the plant being located here and the quality workmanship and meticulous attention to detail they brought to building vehicles. With Honda, you see very little manufacturer presence in any tier of advertising for the fact of how many of their vans and SUVs are built here locally.

I’m not living in a dream world where I think everyone would wake up and magically buy a car from one of these two brands because they are built right here. It’s just a little surprising that this state and community has not gotten behind these brands a bit more.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.