Chevrolet Dealer Advertising

March 19, 2009 / John Paul Strong / 0 Comments /

An individual Chevrolet dealer decides to order heavy in pickup trucks
and create exclusive options packages that cannot be found at the competition.

...some people have forgotten the old school tactic of creating vehicles
that have a higher perceived value based on the fact that these are exclusive
to a particular dealer and cannot be found elsewhere.


Sure some people will shop you and get a better price on a less equipped vehicle, but what about those customers who turn their mindset away from price and immediately start imaging their new vehicle and their own customization of it.

The great thing about this is it generally happens while they are standing in the showroom and that euphoric state of buying a vehicle takes over.

The other great thing is you drive more parts business by selling and installing these option items.

“Kill Two Birds with One Stone” – 
create something exclusive which separates you from other dealers and increase your parts sales.

Makes sense to me.

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About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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