Chevrolet Dealer Advertising

March 19, 2009 / John Paul Strong / 0 Comments /

An individual Chevrolet dealer decides to order heavy in pickup trucks
and create exclusive options packages that cannot be found at the competition.

...some people have forgotten the old school tactic of creating vehicles
that have a higher perceived value based on the fact that these are exclusive
to a particular dealer and cannot be found elsewhere.


Sure some people will shop you and get a better price on a less equipped vehicle, but what about those customers who turn their mindset away from price and immediately start imaging their new vehicle and their own customization of it.

The great thing about this is it generally happens while they are standing in the showroom and that euphoric state of buying a vehicle takes over.

The other great thing is you drive more parts business by selling and installing these option items.

“Kill Two Birds with One Stone” – 
create something exclusive which separates you from other dealers and increase your parts sales.

Makes sense to me.

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About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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