Dealer Showroom Presentation

July 29, 2015 / Dealership, Featured, Sales / 0 Comments /
Drone Shoot

Over the past several months we have videotaped over 20 dealerships using a drone – an exceptional way to present a store whether in broadcast or web videos. And one thing has really jumped out after talking with our on-location producers: Keep the SHOW in showroom!

The duration of the drone shoots required being at many dealerships from sunrise to well after closing,  so our crews had interaction with dozens of shoppers and service customers. Whether the customer was waiting for a salesperson or for their vehicle’s service to be completed, they wandered into the showroom to take a look. Yes, kicking tires, opening doors, releasing trunks, getting behind the wheel, touching the dashboard and taking that glance out the rearview mirror. When a salesperson would join these showroom visitors, the conversation was always very relaxed and surprisingly two-way, especially with service customers.

One other note on showroom vehicle display: The brightest colors drew the most curiosity – reds, blues, and yellows. Gotta love the show!

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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