Did You Know?

December 6, 2012 / John Paul Strong / 0 Comments /

According to Reuters, the SAAR rose in November to 15.54 million which comes in just shy of the pre-recession number of 15.55 million in January of 2008. For those of you who are not thinking and planning for 2013 to be a 15 million new car year, I believe you are making a mistake.

car sales 2Another great point that this article made was that the average transaction price of NEW vehicles rose by one percent from October to November to be $30,832. I have not paid attention to this number in more than a year, but it’s interesting to see the average transaction price rising during a quarter when new vehicle sales generally decline in the third quarter.

When polling a couple of dealers regarding how much attention they pay to the average NEW vehicle transaction price, it was shocking that nobody knew the number, or even the price range. If you want to stay ahead in this industry then you must remember that it’s important to be aware of vehicle transaction prices from month to month.

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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