Did You Know?

December 6, 2012 / John Paul Strong / 0 Comments /

According to Reuters, the SAAR rose in November to 15.54 million which comes in just shy of the pre-recession number of 15.55 million in January of 2008. For those of you who are not thinking and planning for 2013 to be a 15 million new car year, I believe you are making a mistake.

car sales 2Another great point that this article made was that the average transaction price of NEW vehicles rose by one percent from October to November to be $30,832. I have not paid attention to this number in more than a year, but it’s interesting to see the average transaction price rising during a quarter when new vehicle sales generally decline in the third quarter.

When polling a couple of dealers regarding how much attention they pay to the average NEW vehicle transaction price, it was shocking that nobody knew the number, or even the price range. If you want to stay ahead in this industry then you must remember that it’s important to be aware of vehicle transaction prices from month to month.


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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