Friday Words of Wisdom

Bell Curve - Strong Automotive

“The New Normal”

A client used this phrase with me on the phone today. We were talking about seasonality and sales trends and he said  it was the “new normal” that you never know what to expect.

From the economy to weather to political fear, and  not to mention the OEM’s control over the market with new products and massive incentives,  the bell curve seasonal sales trends of old can be considered a thing of the past, he said.  I thought it was a very good point and is worth sharing.

Here is my advice for “The New Normal” –  YOU BETTER BE READY FOR EVERYTHING!


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.