Friday Words of Wisdom

August 22, 2014 / Friday Words Of Wisdom /
Success Street Sign _ Strong Automotive

A mutual colleague inspired yesterday’s and today’s post.

A service based company has to understand when they are dealing with a client that cannot be helped. Whether you are selling a car to a customer who has demands beyond reason or you are working in a role using advertising to create traffic for your clients.

I like the saying, “You can lead a horse to water but cannot make him drink.”

You have to be in a relationship with somebody who has a mutual respect for what you do and is willing to listen, but will also challenge the decision or accept what you are trying to do.

From the five states and many stores I was in this week it feels good on Friday to report I only dealt with one person out of all my clients that did not openly respect my opinion of what I was trying to do. That’s ok – as long as he knows how to run a dealership, make better media buys and decide better programming than my team of buyers then he is a way smarter man than I am.

The moral of this and the words of wisdom are you are only going to be really successful with people who are interested in letting you make them successful.


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.