Friday Words of Wisdom

August 22, 2014 / Friday Words Of Wisdom /
Success Street Sign _ Strong Automotive

A mutual colleague inspired yesterday’s and today’s post.

A service based company has to understand when they are dealing with a client that cannot be helped. Whether you are selling a car to a customer who has demands beyond reason or you are working in a role using advertising to create traffic for your clients.

I like the saying, “You can lead a horse to water but cannot make him drink.”

You have to be in a relationship with somebody who has a mutual respect for what you do and is willing to listen, but will also challenge the decision or accept what you are trying to do.

From the five states and many stores I was in this week it feels good on Friday to report I only dealt with one person out of all my clients that did not openly respect my opinion of what I was trying to do. That’s ok – as long as he knows how to run a dealership, make better media buys and decide better programming than my team of buyers then he is a way smarter man than I am.

The moral of this and the words of wisdom are you are only going to be really successful with people who are interested in letting you make them successful.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.