Friday Words of Wisdom

Mind over Matter - Strong Automotive

I always look at each year like a sporting event. You have to start out smoking hot and then keep your momentum through the rest of the year. Here’s what I’m doing to stay motivated this year. I am calling them my “Super 7 Supportive Themes of 2014”.

1.  Attitude is everything.

2.  You’re only as strong as your weakest link.

3.  Don’t be afraid to fail – be afraid of not trying.

4.  You can outrun everybody with an incredible ability to focus.

5.  This is a details business and the details will crush you if you don’t pay attention.

6.  There is no speed limit during the “extra mile”.

7.  Always give people a second chance.

If you cannot tell, I believe in “Mind OVER Matter”. Happy Friday.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.