Get More Out of Your Facebook Page

If you haven’t taken the time to do a thorough evaluation of your company’s Facebook page, then now is the right time to do so. Performing an honest appraisal of your page’s overall aesthetics, posting frequency and question/review response rate is just the tip of the iceberg when it comes to scoring your page’s efficacy.

This kind of analysis may seem overwhelming at first glance, but it’s really not. Facebook offers many different tools within your page to help you monitor all this information and provides other valuable features like:

Facebook Insights

Tracking the progress of posts and page performance is key. Page insights, manage promotions, actions on page, likes, followers, reach, post-performance, competitor comparison and audience insights are all right there on your page for analysis.

Call-to-Action Button

This is located at the top right under the cover photo. There are a ton of options to choose from, including learn more, shop now, contact us and get quote. All of these encourage trackable interaction and traffic.

Call to Action on Facebook

Page Promotion

For as little as $1 per day, you can acquire local and quality followers through page promotion. Not only does this feature increase likes, it also encourages page engagement.

Page Promotion

Post Scheduling

If you are currently using a third-party scheduling tool, then stop. You can actually schedule your posts on Facebook itself. It’s as easy as composing a post and then instead of clicking “publish,” selecting the down arrow next to it. You can access your scheduled post in the publishing tools tab at the top of the page. Facebook even offers the option of drafting posts to edit and scheduled later based on priority.

Facebook Post Scheduling

Similar Page Suggestions

Within the page settings, the similar page suggestions feature offers a free opportunity to be highlighted on someone’s timeline.

Jobs

Looking for new team members? Facebook has recently added the capability to post job descriptions where the candidate can apply directly on Facebook itself. Oh yeah, and it’s FREE!

Facebook Jobs

Offers

Whether it’s by promo code, online or in the store, Facebook encourages customers to claim the offer, then reminds them they have it. It’s easy to mimic current coupons on your website and promote locally.

These are just a few of many features your Facebook has that can help you monitor and maintain your social presence.


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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