HODGE’S TURN A YEAR IN ONE-HALF DAY

Video Camera Image - Strong Automotive

Strong had the pleasure of recently hosting Jeremy Hodge, owner of Toyota of Ardmore, and younger brother Jay, owner of James Hodge Motor Company in Paris, TX.  They came to shoot at Midtown Studio here in our office complex and these young men got the job done at a record clip. They both recorded a full year of merchandising and event spots including broadcast for Internet —- 52 total spots in 6 hours of taping!

As with any project of this nature, pre-production planning set the stage for success.  Weeks prior to taping, Jeremy and Jay had a full list of themes, hooks and special sale events for their dealership with their on-camera lines to review. The material covered February of this year through January 2015. The fact that they had made themselves familiar with the copy lines (and that both have a great style in front of the camera) made for great takes every time.

Throughout the course of a year, Strong shoots an average of two to three days a month either with dealers or talent selected by the dealers. Our air-conditioned studio exceeds specs for audio insulation, is lit with cool-temp Kino lights, and with a full-length green screen the result is an excellent broadcast presentation.

But 52 spots in 6 hours?  As you would say at your dealerships, that was a new record for volume and the net — an outstanding broadcast product!


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.