HODGE’S TURN A YEAR IN ONE-HALF DAY

Video Camera Image - Strong Automotive

Strong had the pleasure of recently hosting Jeremy Hodge, owner of Toyota of Ardmore, and younger brother Jay, owner of James Hodge Motor Company in Paris, TX.  They came to shoot at Midtown Studio here in our office complex and these young men got the job done at a record clip. They both recorded a full year of merchandising and event spots including broadcast for Internet —- 52 total spots in 6 hours of taping!

As with any project of this nature, pre-production planning set the stage for success.  Weeks prior to taping, Jeremy and Jay had a full list of themes, hooks and special sale events for their dealership with their on-camera lines to review. The material covered February of this year through January 2015. The fact that they had made themselves familiar with the copy lines (and that both have a great style in front of the camera) made for great takes every time.

Throughout the course of a year, Strong shoots an average of two to three days a month either with dealers or talent selected by the dealers. Our air-conditioned studio exceeds specs for audio insulation, is lit with cool-temp Kino lights, and with a full-length green screen the result is an excellent broadcast presentation.

But 52 spots in 6 hours?  As you would say at your dealerships, that was a new record for volume and the net — an outstanding broadcast product!


About the author

John Paul Strong:

As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.

With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.