How Do You Accelerate Your Platform?

Accelerate Your Platform

Like all companies, we strive to keep our employees motivated.  The most recent component was having Mike Strong come into our studio and share his thoughts on what he saw as important in building and maintaining excellence, via weekly video e-mails.

Right now is the time to be finalizing dealership marketing plans for 2017, and I found Mike’s comments to be right on target regarding this process.  His comment:

“Your plan is the platform, but innovation is the accelerator – it’s what makes companies great.
We were always trying to innovate.  Innovation is what leads to new and better ways to do things.
That’s why we want to hear what’s best…the new ideas.”

Invite and encourage your team to bring suggestions to the planning table, especially at the crossroads of traditional and digital.  When participation is part of the process, you encourage greatness.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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