Most Important Person in Your Business

Strong Employees

Last week we had Mike Strong come to the office for a video-taping session where he responded to questions about the history of our company. Over the next few months Mike’s responses will be part of an in-house program to educate new employees (and reeducate old employees as well) on what automotive merchandising represents in our company name.

The answer Mike gave to the question, “Who is the most important person in the agency?” was on-point for our company, as well as yours:  “Everybody!

Mike’s one word response came with clarification. “When any of our clients is involved directly with an employee – whether it’s answering the phone, clearing up an accounting question, or verifying offers in a TV script – at that point, to that person, you are the company,” Mike noted.  He went on to say, “And the impression you make is everything, such as getting a question where you are not sure of the answer. Be bold enough to say ‘I don’t know, but I will find out and get back with the answer’. To that he added, “And make sure you do!”

Across our company, and even more so for yours where shoppers, service and parts customers come and go every day, the interaction of those people with your employees is everything. Who’s the most important person in your company? Everybody. And whatever you do, do it to be the best, every time.


About the author

John Paul Strong:

As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising.

With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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