Same Message, New Messenger – Embrace IT

Automotive business and marketing

Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of digital marketing came with a reminder to not forget the basics of driving traffic.  His comments:

“Driving traffic is presenting the right message at the right time in the right place to the new crop of consumers who are coming into the market every month.

The message hasn’t changed, it’s the messenger. The emergence of digital is an evolution of the business; it’s not a big monster out there, it’s a great opportunity.  We went through radio, then TV, then multi-channels.  The message is the same and now it is heavily into digital, it’s the way things are.

You still have to find the right words that motivate the people, and you need to make sure they are presented in the right place for your market.”

The goal for a solid 2017 Marketing Plan is to harvest your new crop of buyers by focusing on the right place – your field of dreams.

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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