The Power In Video Pre-Roll

Video Pre-Roll Automotive

  I have to admit that I wasn’t the biggest believer in video pre-roll a few years ago.  The idea of how it could be…

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Google AdWords Price Extension


Looking for more merchandising in your AdWords ads? Google just rolled out a new pricing ad extension for mobile ads. With this new feature you…

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Automotive SEO Checklist

Don't Get Hosed by Bad SEO Service

For an automotive dealer, SEO (search engine optimization) can still be a bit of an unknown. Dealers realize SEO is needed, but too many don’t fully grasp…

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Price Matters: A Car Buyer’s Search

Car buyer desires

A survey of 1,000 vehicle owners conducted by should not come as a surprise to anyone who has studied shopper preference polls over the…

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Should you shift dollars out of TV and into Digital?


There has been a lot of cajoling lately about the effectiveness of television versus digital. Should you cut your TV spending and maximize your digital…

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