Nielsen vs. comScore – Competition in Media Measurement

Cable Rating System

There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In actuality, it’s not that new,…

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The 3 P’s for a Strong Finish | Year End 2017

Finish-Strong

Can you believe that 2017 is almost over? The year is rapidly coming to a close and it’s been quite a ride. There are always…

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Google | To Spend or Not to Spend?

Google-Spend

When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with your online marketing—Google Adwords is…

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Modern Day Window Shopping

Window-Shopping

I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall and go straight to the…

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Digital Conflict of Interest

Changes signpost

Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are running the exact same ads…

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