Tips from Lot Pop on Used Car Merchandising

October 19, 2018 / Automotive Advertising / 0 Comments /

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer Workshop recently, I have some…

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Decade in Review: Next Day Traffic’s 10-Year Anniversary

October 15, 2018 / Featured / 0 Comments /

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was Oct. 14, 2008, and the…

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Why Dealerships Struggle to Keep Millennial Workers

October 5, 2018 / Dealership / 0 Comments /
Office workers in a modern lobby, group portrait

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and beliefs. This shaking-up of the…

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Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

September 28, 2018 / Automotive Advertising / 0 Comments /

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing and advertising expenses for dealers….

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How Facebook Uses Artificial Intelligence to Create More Leads

September 19, 2018 / Social Media / 0 Comments /
Artificial Intelligence concept

Artificial intelligence (AI) may sound like something out of a science fiction film, but the truth is this powerful technology is being developed for and…

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