Facebook Remarketing

Facebook Remarketing

Now that we have your attention on the seriousness of Facebook marketing from last month’s newsletter, this is how you take your social marketing to…

[Read More]

The Three Click Myth and Improving Website Usability

People Want a Better Experience, Not Three Clicks

Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A recurring element in those conversations…

[Read More]

A Consistent, Strong Message Can Set You Apart

In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study your market and know what…

[Read More]

YouTube Looks to Change Where You Watch TV

YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.   Which networks are available…

[Read More]

Making Ordinary be EXTRAORDINARY

Team Teamwork Meeting Success

I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly sales meetings. My father taught…

[Read More]