How Broadcast Impacts Your Digital Marketing

Dealers always ask us, “Can I be successful without doing any form of broadcast advertising?” The answer is, “It depends.” If you’re happy with your…

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2018 Media Advice: Buy Now Before Prices Hike

Television ads

It’s nearly impossible to escape the influence of politics. For automotive dealers especially, these effects go beyond the usual changes to taxes and regulations. This…

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Technology Does Not Guarantee Success

Technology Frustration

Technology is a great tool for business. But technology will not solve every single problem that you have or automatically bring in more customers. I…

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U.S. Hispanics More Tech Savvy, Love OTT and Prefer English-Language Content

Young Hispanics less concerned with Spanish language There are approximately 55 million Hispanics currently living in the United States, and that number is expected to…

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Full Service Agency vs Solution Agency

Full Service Agency

When I go to the doctor for a regular checkup, I go to my primary care doctor. In the current medical insurance climate, I’d be…

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