Credit Based Car Buyers

Car Loan

The more I read about negative equity the more apparent it is just how large the pool of vehicle buyers are completely under water in…

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Television Drives Auto Online Traffic

Watching TV on Phone

UNIQUE VISITORS RISE WITH AD SPEND The Video Advertising Bureau (VAB) has been focusing on the automotive sector quite a bit lately. After all, automotive…

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TREND ALERT – Working With Negative Equity

negative equity car loans

Recent figures provided in Edmunds data reviewing new and used vehicles through the first 3 quarters of the year showed increasing negative equity for both….

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Diluting Your Message

Ad Dilution

After taking a vacation and clearing my mind, I walked in my office yesterday and looked at a handful of ads that were being produced….

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Happy Thanksgiving

Strong Thanksgiving

My favorite thing about Thanksgiving is it’s a holiday that gives you time to reflect – remembering and reflecting on the things that you are…

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