Opportunity is Clicking

Online car shopping

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of trends.

Shoppers are always in the funnel, and your dealership website is where this pressure-packed game is played. Of the more than 17,000 purchasers and lessees surveyed:

  • Over 90% landed on at least one automaker’s site
  • 84% visited a dealer site
  • 79% went to a third-party site during their shopping process

The average internet shopper visited 10 automotive websites: 4 manufacturer sites, 3 third-party sites and 3 dealerships sites.

It is very clear you have competition for every click. With transparency as the new standard for information delivered on-site, make sure your team is clear to the realization someone is always in the funnel.

We design creative saying “shop online 24/7/365”…and they are.

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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