Over 4.5 Million Dollars of Added Value

Super Charged Added Value

Sure, anyone can negotiate a 15 second added value TV spot that runs at 2:00 AM, but NO other automotive agency in the country does this for dealers.

We want to introduce you to Value Buying!

This is the Strong Automotive Merchandising version of Added Value. Like anything we do it’s the bigger, faster, more intense version of everything.

Here is how it works:

        1. We negotiate all media schedules with a minimum of 20% in added value. If your budget can buy 100 spots, we are getting 120. Period.


        2. Not only do we require it, we track it in a spreadsheet EVERY MONTH showing what ran, when it ran, and the value of what ran.


        3. The only added value we count towards Value Buying must run during premium viewing hours.


        4. When a station makes an error, we require a credit AND a make good 3 times the error value.


      5. Every invoice and post-buy report is audited for accuracy.


Our Value Buying has resulted in over $4.5 million dollars in additional media exposure for our clients.

Again, NO other agency does this for tier 3 dealers. If you want to know what separates the good from the great. It’s the details. The little extra percentage of effort that creates an incredible return.

As I like to say, “It’s rarely crowded on the extra mile!”

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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