Over 4.5 Million Dollars of Added Value

Super Charged Added Value

Sure, anyone can negotiate a 15 second added value TV spot that runs at 2:00 AM, but NO other automotive agency in the country does this for dealers.

We want to introduce you to Value Buying!

This is the Strong Automotive Merchandising version of Added Value. Like anything we do it’s the bigger, faster, more intense version of everything.

Here is how it works:

        1. We negotiate all media schedules with a minimum of 20% in added value. If your budget can buy 100 spots, we are getting 120. Period.


        2. Not only do we require it, we track it in a spreadsheet EVERY MONTH showing what ran, when it ran, and the value of what ran.


        3. The only added value we count towards Value Buying must run during premium viewing hours.


        4. When a station makes an error, we require a credit AND a make good 3 times the error value.


      5. Every invoice and post-buy report is audited for accuracy.


Our Value Buying has resulted in over $4.5 million dollars in additional media exposure for our clients.

Again, NO other agency does this for tier 3 dealers. If you want to know what separates the good from the great. It’s the details. The little extra percentage of effort that creates an incredible return.

As I like to say, “It’s rarely crowded on the extra mile!”

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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