The Power In Video Pre-Roll

Video Pre-Roll Automotive


I have to admit that I wasn’t the biggest believer in video pre-roll a few years ago.  The idea of how it could be used to target made me think it would be too small in scope compared to what you can do with video on traditional media.

Strong Pre-Roll

Today, however I have a completely different view. Strong Automotive Merchandising’s dealers average spending somewhere around $.08 per complete view. It creates an enormous amount of impressions for a very small investment in budget. It is able to be targeted to exact zip codes and people who are viewing exact channels.Graphic ads can be layered on top of other videos and probably the coolest thing we started doing was listing competitors in each of our dealers’ markets as channels to target with our ads. It’s pretty satisfying to know that as a dealer you can select your competitors to run your ads around their video channels.

Impressions can lead to views and views can lead to clicks. And at such a low cost it is a great mix of a digital advertising strategy.

No it is not going to replace the power, impressions and reach of a broadcast or large cable provider’s footprint, but it does cost pennies on the dollar to be able to extend your message through a very targeted and controlled angle.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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