The Power In Video Pre-Roll

Video Pre-Roll Automotive


I have to admit that I wasn’t the biggest believer in video pre-roll a few years ago.  The idea of how it could be used to target made me think it would be too small in scope compared to what you can do with video on traditional media.

Strong Pre-Roll

Today, however I have a completely different view. Strong Automotive Merchandising’s dealers average spending somewhere around $.08 per complete view. It creates an enormous amount of impressions for a very small investment in budget. It is able to be targeted to exact zip codes and people who are viewing exact channels.Graphic ads can be layered on top of other videos and probably the coolest thing we started doing was listing competitors in each of our dealers’ markets as channels to target with our ads. It’s pretty satisfying to know that as a dealer you can select your competitors to run your ads around their video channels.

Impressions can lead to views and views can lead to clicks. And at such a low cost it is a great mix of a digital advertising strategy.

No it is not going to replace the power, impressions and reach of a broadcast or large cable provider’s footprint, but it does cost pennies on the dollar to be able to extend your message through a very targeted and controlled angle.

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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