Proof that June Is the New July

May 23, 2013 / John Paul Strong / 0 Comments /

Strong LLC compiled the below data validating that June of 2011 and 2012 was a larger retail volume month than July. It can be attributed to the fact that schools now let out earlier in the year. Another contributing factor is that travel and tourism has been down nationwide the last few years due to the recession.

June has five Saturdays this year, and that carries your retail selling cycle right into July 4th weekend. Now is the perfect time to gain momentum and generate more traffic.

Automaker                  June 2011                  July 2011                  June 2012                  July 2011

Ford                                186,054                   172,501                      199,960                    166,507

Chevrolet                       156,838                    149,005                      180,098                    138,942

Toyota                             96,708                     112,764*                    149,873                    139,759

Honda                             75,184                       71,100                      109,438                    104,119

Nissan                             65,659                        77,191*                     81,801                      86,722

Mercedes                         22,563                       20,738                        24,371                     21,512

BMW                                21,627                       21,409                        21,725                      21,297

Lexus                               10,774                        14,539*                     20,022                      18,235

Acura                                 8,708                          9,402*                      15,370                     12,825

Audi                                  10,051                          9,146                        12,664                    11,707

Infiniti                                 6,281                          7,410*                      10,436                    11,619

Volvo                                  7,100                           5,595                         7,107                      5,717

Mini                                     5,228                          4,711                         5,994                      5,855

Land Rover                         3,152                           2,811                         3,602                      3,320

Porsche                               2,546                          2,768*                        3,002                      2,803

Jaguar                                   1,389                            984                          1,030                      1,011

Smart                                      470                             327                          1,017                        780


About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as an account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, Strong was named CEO of the Year by the BBJ. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


Would you like to share your thoughts?

Your email address will not be published. Required fields are marked *

Leave a Reply