The Do’s and Don’ts of Ringless Voicemail Marketing

July 10, 2018 / Newsletter / 0 Comments /
Ringless voicemail on iPhone

If you’ve ever found yourself with a voicemail but no missed call, it’s not because you have a faulty cell phone. You were likely targeted by a new marketing technique known as ringless voicemail.

A Message Without a Call

Ringless voicemail works by delivering pre-recorded messages to customers or prospects without either party ever picking up the phone. Instead of going through the normal process of dialing, ringing, and then entering a voicemail system, the message is loaded directly onto the customer’s voicemail server.

This technique has advantages for both dealers and consumers. For the dealership, it means time isn’t spent dialing numbers and waiting for an answer. For customers, ringless voicemails are a less-invasive way of receiving a phone message.

Tips for Getting Started

If you’re thinking about starting a ringless voicemail campaign, here are a few tips on best practices.

  • Do record the message yourself. We provide a special line for you to call and record your message. It’s important that the message come from someone at the dealership so that it sounds like a believable voicemail.
  • Don’t read directly from the script. We will provide you with a script to follow, but it’s best to practice it and adlib a little so that your message sounds more natural.
  • Always include a call-back number. Make sure that your message always includes a phone number and address. The phone number that is included in the message is the number that will show on the caller ID, so make sure it’s a number that can handle hundreds of calls in a day.
  • Pair it with mail or email. We recommend pairing your ringless voicemail with a direct mail drop or email blast to give these direct contact products extra momentum.
  • Run the phone list through the National Do Not Call Registry. Respecting the Do Not Call numbers will ensure the marketing integrity of the dealership.

Is Ringless Voicemail Legal?

There is currently no legislation prohibiting the use of ringless voicemail marketing. In fact, it isn’t even required to remove customers who are on the National Do Not Call Registry. However, calling customers from the DNC list can leave a bad taste in people’s mouths. That’s why we recommend always respecting customers who wish not to be contacted.

Legal status is always evolving, so this is something that we keep a watch on for our clients and continuously monitor to make sure we’re up-to-date on laws and regulations.

Related reading: Using YouTube’s Free Marketing to Sell More Cars

Testing it Out

To learn more about ringless voicemail and how we incorporate it into client strategy, give us a call and find out if this new tactic is right for your dealership.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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