Second Straight Year of Record CPO Sales

January 11, 2013 / John Paul Strong / 0 Comments /

157831043I have posted several things recently about certified sales and the opportunity that dealers have in selling CPO units, but this fact is an eye opener for anyone not yet in the certified game.

According to Auto Remarketing in 2012 there were 1.83 million certified units sold in the US. This is a five percent improvement over 2011 and represents a net increase of 92,000 more cars.

Across the volume brands, Honda, Hyundai, Kia and Nissan led the way with the highest year over year increase. Volkswagen had its best ever certified year selling over 86,000 units, and Honda beat their annual certified forecast by over 20 percent.

With the market regaining momentum there is a lot to be gained from selling factory certified vehicles on your lot.

They are attractive in price for someone seeking a great value in a newer car than the one they are currently driving. Plus, the values of the warranty give the buyer confidence that doesn’t come with the average used car.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as an account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40.” In 2018, Strong was named CEO of the Year by the BBJ. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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