In a review from Edmonds.com analyzing data from the first 9 months of 2016, the loyalty level for truck owners purchasing another truck was at 74%.
What I found interesting was the significant drop-off in other segments as vans came in at 52% with compact SUVs sitting third at 47%. It hardly seems necessary to mention that every car segment continues to lag behind these numbers.
The lesson to be learned from the above trends is two-fold:
In other words, your efforts are sowing seeds to increase your crop of shoppers, those you know and those who are looking. There is a new crop to be harvested every day.