Technology Does Not Guarantee Success

Technology Frustration

Technology is a great tool for business. But technology will not solve every single problem that you have or automatically bring in more customers. I don’t believe that technology guarantees your success. You can have the latest technology and still be losing to competition. Technology is a great tool for business, but it’s not the only tool you have to use. Let me give you four reminders that will help you find success as you use technology to grow your business.

Dealership Team Assessment

Technology amplifies foundational practices. You have to work on the fundamentals of being a successful dealership. Instead of justifying the need for added technology, you might want to look at the practices that are already in place. Your management, sales team, and service departments must be examined to find areas of necessary improvement. Then, and only then, can you consider what kind of technology is right for your dealership and marketing campaign.

What Tech Works for You?

Technology is not one size fits all. Just because you see other companies using different types of technology doesn’t mean that it will work for you. You have to research what will work for you and bring the most return on your investment. Research what can complement the effective practices at your dealership and what goals you’re looking to achieve. Just because you use a new form of technology does not mean it will automatically drive more traffic to your website, social media platforms, or your dealership.

Strategize for the Campaign Result

Technology exposes the weakness in systems. Technology, like marketing campaigns, will provide incredible benefits for your business. But, at the same time, it can expose weakness. If you use a technology to drive more people to your dealership or service department and you can’t manage that type of volume, what are you going to do? What if you have a virtual interaction feature on your website and you don’t have a trained salesperson to manage the account? Before jumping on the bandwagon, think about what needs to happen before implementing a new technology.

Technology compliments successful practices. Let me ask you a question. Will your dealership still be successful if you don’t use technology? What I mean by this is, will your sales department continue to strive for excellence in selling vehicles? Will your service department continue providing the best customer service? Continue growing your dealership to the highest caliber and seek out a technology that will compliment your growing success.

Technology does not guarantee success. There’s so much that must be researched and examined before considering what type of technology is best for your situation. There is no substitute for hard work and maximum effort when it comes to growing your dealership. Let Strong Automotive help you find the best technology to enhance your success of growing next day traffic.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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