UPDATE: Google AdWords Change Increases CPC

Google Change Increases CPC

We have been monitoring our client’s campaigns since Google removed ads on the right rail of search results, and we are already seeing a 7% average increase in cost per click. While most accounts are showing an increase, there are a few that have decreased marginally or remain unchanged.

We have always optimized our campaigns for position 3 or better, so we aren’t seeing any change there, but I expect the fight for the top three positions to get more competitive and costly in the near future.

For more information, check out our original post on this change.

About the author

Gayle Rogers: With more than 15 years of automotive marketing experience he brings both agency and dealership level knowledge to the team. He is responsible for strategic direction and development of digital marketing efforts for the agency’s automotive dealer clients. As chief marketing officer, he communicates agency capabilities to the industry and cultivates new business opportunities. Prior to joining Strong, Rogers held positions of increasing responsibility in automotive advertising to develop and manage campaigns for automakers, suppliers and dealers. In addition to his automotive experience, Rogers spent time gaining experience in the development of digital campaigns for a variety of businesses. Rogers earned a bachelor’s degree in advertising from the University of Alabama.


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