Training Smarter

The first weekend of college football saw a lot of big games, and what I found interesting were the post-game comments of several multi-million dollar salaried coaches.

One winning coach was asked how he felt and his response was, “We have a lot of things to fix if we want to get better”.  Another big-money coach who came out on the short-end answered the same way, “We’ve got our work cut out to get better”.  And one more statement made by both coaches was, “We have to be smarter”.

Our business is a 52-week season with 12 monthly forecasts.  Made or missed, the dealership’s response should reflect the mindset of both coaches:  no matter the outcome, you must always be looking for how you can become better by working harder and even more importantly, working smarter.

The thrill of victory or the agony of defeat can get down to a handful of sales, and whether you are on a hot streak or on the hot-seat, the focus generally starts at the top.

About the author

John Paul Strong: For someone who spends an average of 135 days outside of the office meeting with clients, John Paul Strong remains the driving force behind his Birmingham-based advertising agency, Strong Automotive Merchandising. Strong began his career as a fresh-faced account executive at Martin Advertising. Learning much, but never satisfied, he convinced his father to partner with him in reopening their own advertising agency in 2004, catering exclusively to the automotive industry. The company started strong but humble. The original roster of 10 employees and eight clients has exploded today, growing to 100 full-time employees and more than 220 automotive dealers. And it hasn’t gone without notice. Along the way, Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners. Yet, Strong still finds time to share what he’s learned along the way. As an avid writer, he has published two books in the Next Day Traffic series, along with more than 1,000 automotive-focused blog posts. He is also a member of the Texas Auto Writers Association, and his success has been recognized in the Birmingham Business Journal’s 2013 “Top 40 Under 40” feature and the 2017 CEO Awards. The foundation for Strong’s career began at the University of Montevallo where he earned a bachelor’s degree in communication studies and advanced public speaking. Always staying ahead of the competition, Strong later went on to study in Harvard Business School’s Executive Education Program. Amid all of his endeavors, Strong always makes time for what matters most – his family. He is a proud husband to Amy, and father to Lilly Grace, Anne Charlotte, Hudson, and Ford.


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