Training Smarter

The first weekend of college football saw a lot of big games, and what I found interesting were the post-game comments of several multi-million dollar salaried coaches.

One winning coach was asked how he felt and his response was, “We have a lot of things to fix if we want to get better”.  Another big-money coach who came out on the short-end answered the same way, “We’ve got our work cut out to get better”.  And one more statement made by both coaches was, “We have to be smarter”.

Our business is a 52-week season with 12 monthly forecasts.  Made or missed, the dealership’s response should reflect the mindset of both coaches:  no matter the outcome, you must always be looking for how you can become better by working harder and even more importantly, working smarter.

The thrill of victory or the agony of defeat can get down to a handful of sales, and whether you are on a hot streak or on the hot-seat, the focus generally starts at the top.

About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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