Year End Plan…Ready?

Happy Honda Days and Toyotathon

The time is now for making sure your plans are in place for what could be one of the biggest Year End Sales ever.  With a full-week of sales due to Christmas being on a Sunday, the opportunity for shoppers is wide open.

We are already receiving updates from the factories outlining advertising plans for traditional sales events from Toyotathon to Happy Honda Days (which goes into effect on November 1st – that is a first).

With many TV markets emerging from restricted broadcast inventory the past 60 days due to elections, the traditional retailers whose businesses depend on holiday sales will be clamoring for time, beginning at Black Friday through year-end.

One thing we know with certainty about the time period after Christmas: there is more available discretionary cash in the consumers’ hands than any other time of the year.  If you have not confirmed your broadcast buys for November or December, we advise you to do it now.


About the author

John Paul Strong: As owner of Strong Automotive Merchandising, a company that increases traffic up to 1,000% for dealerships, Strong lives by the simple concept that your attitude affects your success. Without a positive mind set he would not have been able to grow the company over the last decade from just 10 to over 80 full-time employees. The rapid growth is thanks to his ability to keep the company on the forefront of technology, market changes and an infectious talent to motivate and keep employees striving to fulfill their potential. His beginnings in direct mail gave him the tools and skills to develop incredibly successful marketing plans. From there he moved on to traditional forms of media and has now mastered the dynamic world of digital and social media advertising. With over 150 dealers to please, Strong takes a hands-on approach and personal attention to detail in all aspects of marketing strategies. His expertise in plan development gives him a keen sense on how to maximize a dealer’s budget and ultimately increase their bottom line. Strong is a passionate speaker in the automotive industry. He has authored two books on creating next day traffic. He graduated from the Executive Education Program at the Harvard Business School. Strong received a B.A. in Communication Studies from the University of Montevallo. He lives with his wife and three children in Homewood, Alabama.


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