The light vehicle SAAR (seasonally adjusted annual rate) for December 2008
was 10.3 Million – DOWN from 16.1 Million a year ago.
Toyota Motor Sales reported December sales of 141,949 vs. last December of 224,399. TMS share for the month was 15.8% – DOWN from 16.1 last year.
Honda Corp. sales of 86,085 vs. last December of 131,792.
Honda’s share for the month was 9.6% – UP from 9.5% last year.
Nissan sales of 62,102 vs. last December of 89,555.
Nissan’s share for the month was 6.9% – UP from 6.4% last year.
GM sales of 218,851 vs. last December of 317,089.
GM’s share for the month was 24.4% – UP from 22.8% last year.
Ford sales of 133,372 vs. last December of 195,105.
Ford’s share for the month was 14.9% – UP from 14.0% last year.
Chrysler sales of 89,813 vs. last December of 191,423.
Chrysler’s share for the month was 10.0 % – DOWN from 13.8% last year.
It’s clear to see the trends, and even in these times, the ‘automaker giants’ have the ability to gain and lose market
share from each other in a 30-day period – just like a dealer does with his facing competitor. The old adage that
“when the pie shrinks you have to get a bigger piece” is clearly abundant with these numbers.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.