It’s pretty astounding to watch the following YouTube video with John DeLorean, General Manager of Pontiac in 1967, talking about their commitment to quality for that model year. Watch this video and think about how rapidly things change in the car business.
They thought they could get it right most of the time. They believed not every car would be perfect. They didn’t believe that change was an issue. Pontiac was entering into the new model year aiming to sell 915,000 units. Where is Pontiac now, 47 years later? Today, and for the last six or seven years, not a single Pontiac has been sold.
I think this lesson can be a warning to dealers, general managers and anyone who wants to make a career in the automotive industry. Change is coming. It is always coming. You are either going to be in front of the change, or factors beyond your control will make you change.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
