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What 7-Hour Daily Screen Time Means for Your Marketing

When screens are as much a part of our daily landscapes as the roads we drive on, it’s no surprise that we’re spending an average of 7 hours a day in front of them.

For the younger crowd, especially those Gen Z’ers born with a smartphone in hand, the screen is their stage, their library, and their hangout spot all rolled into one, with up to 7.3 hours a day spent online. Millennials come in second, with their screen time averaging about 6.7 hours per day. For Gen X and the Baby Boomers, those numbers come in at 6 hours and 2.9 hours, respectively.

Why This Screen Obsession Matters for Your Dealership

With most of your potential customers living part of their lives online, having a shiny digital storefront has never been more crucial. Social media platforms like TikTok, Instagram, and YouTube are where your customers are hanging out, and these places offer prime real estate for promoting your cars and service specials. Whether it’s community-centric organic posts or hyper-targeted ads, the digital world is ripe with opportunities to get your dealership noticed.

And let’s not forget about mobile. With more people than ever browsing on their smartphones, your online presence needs to be mobile-friendly. Think quick loading times, easy navigation, and a design that looks just as good on a 6-inch screen as it does on a desktop.

Turning Clicks into Handshakes

While we’re all about leveraging the power of digital, we also know the importance of balancing online engagement with real-world connections. Research has shown that less than half of screen time is considered productive, and it can have some downsides related to time management and feelings of guilt. That’s why it’s crucial to transform those digital interactions into positive experiences that drive sales and foster loyalty.

Driving Into the Digital Future with Strong Automotive

At Strong Automotive, we use a blend of data-driven insights and creative marketing strategies to craft campaigns that speak directly to your customers, driving results and pushing your dealership ahead of the curve.

Get in touch with us today to start building a strategy that will drive your dealership to new heights.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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