Running a small business is a lot of pressure. But, what if 110 million people were watching you everyday like at the Super Bowl? This is the type of stress that businesses face when they advertised last night by spending $2.5M for a 30- second commercial.
For some consumers, the commercials are a very popular part of the event. Super Bowl ads have produced many breakthrough moments in television and many more bombs. There are memorable commercials from the 2010 Super Bowl like Betty White for Snickers and the Old Spice Man. But there have been many more horrible ads like Pets.com sock puppet and this year’s Groupon debacle, displayed here.
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Article Courtesy of American Express Open Forum
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.