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A Recent Scarborough Poll Shows Hispanic Customers Travel Further than Non-Hispanics

The recent data taken from the New York DMA shows Hispanic new car buyers are more apt to travel than non-Hispanic Buyers.  This needs to be taken into account when using media selection for Hispanic media targeting.

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by John Paul Strong

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John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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