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A Return to Pre-Recession Numbers?

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Autoremarketing is reporting that both length of ownership and new vehicle registrations are trending towards pre-recission levels.

“…in 2004, the average length of ownership was 46 months. In 2009, after the recession, this number jumped to 69.8 months.

But this past year’s figures are returning to more normal levels. In 2012, the average length of ownership for new vehicles was 66.2. months, down from 68.1 in 2011.”

“For pre-owned vehicles, registrations were up in the first quarter of 2012, at around 11 million new registrations, which interestingly, is far above pre-rescession levels.

That said, used-vehicle registrations fell back down to little over 8 million in Q4 of 2012.” 

Read the full story here.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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