There was some interesting commentary today made by a dealer regarding the potential government shutdown going on in Washington D.C. While finalizing a client’s fourth quarter advertising plan today, I thought this statement was a brilliant way to summarize what is going on as it pertains to car buyers in and around our nation’s capital.
“There is no shortage of money up here; there is a shortage of confidence.”
As in 2009 and 2010, there are just as many people out there who can afford to buy a car as there was 60 days ago. The difference now is that there are less people who want to buy a car because of uncertainty in the political drama that is playing out in our nation’s capital.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.