Skip to content
Home » Strong Ideas » Uncategorized » A Shortage of Confidence, Not Money

A Shortage of Confidence, Not Money

Government Shutdown - Strong Automotive

There was some interesting commentary today made by a dealer regarding the potential government shutdown going on in Washington D.C. While finalizing a client’s fourth quarter advertising plan today, I thought this statement was a brilliant way to summarize what is going on as it pertains to car buyers in and around our nation’s capital.

“There is no shortage of money up here; there is a shortage of confidence.”

As in 2009 and 2010, there are just as many people out there who can afford to buy a car as there was 60 days ago. The difference now is that there are less people who want to buy a car because of uncertainty in the political drama that is playing out in our nation’s capital.


by John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.