If you own or run a dealership you probably understand enough of the stock market, banking industry and investments to understand the following premise:
“Ad Dollars Are An Investment In Traffic”
The money you spend will either allow you a greater return on your investment than you put in, or in some instances you could take a loss. Needless to say, you as an operator must have the mentality that you are investing money and you must measure the outcome.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.