Ad-Supported Streaming Is Gaining Momentum 

According to Marketing Dive, consumer attitudes toward streaming ads have shifted significantly: 

• 69% of consumers say they would choose an ad-supported streaming plan if it saves them money, an 11-point increase since 2021.  

• Two-thirds of viewers say they don’t mind streaming ads as much as they used to.  

• The study surveyed 3,000 U.S. consumers ages 16 to 74 who watch at least one hour of television each week.  

With households spending an average of $924 annually on entertainment subscriptions and costs rising 19% since 2020, ad-supported streaming continues to grow. That’s exactly why Strong Automotive developed Modern View, a media strategy that combines the broad reach of broadcast television with the precision of streaming and connected TV. By meeting shoppers across every screen, dealerships can build awareness while reaching in-market buyers with more relevant messaging.  

Streaming Ads Capture Attention 

Unlike traditional television, streaming platforms don’t make it easy to flip channels during commercial breaks. That creates an environment where ads are more likely to be seen instead of skipped. 

The research also found that younger audiences remain highly engaged. Sixty-nine percent of Gen Z viewers report they are aware or somewhat aware of ads while multitasking, compared with 47% of Gen X and Baby Boomers. For advertisers, that’s a strong reminder that quality creative still matters.  

Consumers Want Relevant Advertising 

Today’s viewers aren’t rejecting personalization. They’re becoming more selective about how it’s used. 

Research found: 

• 65% are willing to share the types of shows they watch for more relevant advertising.  

• 55% feel positive about AI when it improves ad timing and reduces repetitive ads.  

• Social media users are nearly three times more likely to view targeted advertising positively (40% versus 14% among non-users).  

These insights show that consumers appreciate advertising that feels timely, useful, and less repetitive. 

Strong Automotive Helps You Reach Today’s Streaming Audience 

Streaming ads are only as effective as the creative behind them. That’s why Strong Automotive develops every campaign in-house, ensuring your branding stays consistent across television, streaming, radio, digital, direct mail, and email. Over the last four years, we’ve produced more than 7,000 TV and radio commercials and developed more than 100 creative concepts annually to help dealerships capture attention, strengthen brand recognition, and drive measurable traffic. Combined with our Modern View strategy, Strong Automotive delivers the creative, media expertise, and multichannel campaigns dealerships need to connect with today’s streaming audience and drive meaningful results.