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The biggest word in any type of advertising right now is “REDUCTION.” From mortgages to credit card debt Americans are wanting to have reductions in their monthly payments and budgets.

As you look for effective ways to advertise and promote, you need to think about your customers and what goes through their minds when making major purchases in this economic climate. Also think about what could spur them into an accelerated buying cycle. 


John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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