Cash for clunkers is upon us… and everybody is anticipating the biggest lift in business since we first dropped to 0% Interest Rates. What are your plans to hold gross? What are your plans for the bad credit customers? What is your plan for the used vehicles that are marginal in value comparison to the government CARS voucher?
If you think there is not a lot to this program and that it will not be that big of a deal, you could be right… But what happens if you are wrong? How much business are you going to lose How many customers will turn away from your dealership?
Put plans in place to deal with every scenario possible and you will have a means to hold gross during this wild automotive period.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.