Automotive Direct Marketing
Are your mailers working? If not, do two things…
1st – Check the offers you are running and which customer bases you have mailed to on your last 6 mailings.
2nd – Call me and ask about creating a customer newsletter that we send to all your customers and owners of your product in your area of responsibility that are not your customers.
You see in a time like this (recession and horrible economy) people are looking for DEALS.Customers pay more attention to coupons and will open, read and pay attention to their mail now more than they have in the last ten years. Every person in America (at least that you are interested in talking to as a prospect) has a mailbox, so why aren’t you mailing him or her? Because you don’t always sell 24 cars off a mail sale??? I spend a great deal of time traveling the country talking about owner body retention and those who listen are still taller than me because of their ability to stand on their wallets.
MAIL YOUR OWNERS AND INTENDERS OR SOMEONE ELSE WILL.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.