Here’s an idea if your Managers&Sales People are “addicted to print” and you aren’t. Have your ad agency create a newspaper ad for you just like they always do, show it in the sales meeting or post in the training room and tell the agency not to run the ad.
You can even go as far as spiff people if they can tell you if traffic comes in off the print ad to see what your staff says. You will find just as we do, the sales people still sell the ad cars first and claim everyone who came in on Saturday came in off the newspaper ad.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.