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Attack Mode part 4: Your Sales Team

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Make sure you get your team revitalized because shoppers in that 10-year-old fleet are coming in to buy. If they come on your lot during this kind of heat, you know they are buyers. If they don’t buy today, then they will in the next 60 days.

The bottom line is this: after these next 60 days you are looking at October and November. That means a Presidential election and football Saturdays. As the temperature gets cooler, your buyers will cool off.  Now’s the time to communicate the incentives, consider a 60 day sales contest and make sure you’re marketing the best opportunities while steering clear of advertising inventory problems.  Attack with your best and expect the best 60 days from top to bottom!

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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