Audi has never been know for extraordinary Tier 1 ad campaigns, but it seems they’ve found the pot of gold at the end of the rainbow with “The Challenge.”
This spot is a wink to…..I don’t know – maybe Audi’s futuristic design? Anyway, it pits Old Spock (Leonard Nimoy) and Mercedes against New Spock (Zachary Quinto) in an Audi racing to a fancy lunch. It’s the 4th most shared ad on YouTube for the month of May!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.