August Winners and Losers

September 11, 2014 / Uncategorized /
Winners & Losers - Strong Automotive

Chrysler sales jumped 20% in August, while General Motors posted a 1% drop and Ford sales were flat from a year earlier.

Nissan and Subaru led the way among Asian automakers with increases of 11.5% and 22%, respectively. Toyota was up 6.3%, Hyundai sales rose 6%, Kia, 5%, and Honda edged up 0.4%. Volkswagen, which has struggled throughout the year, posted a 3.8% decline.

Chrysler’s strong performance again was led by Jeep Cherokee and Ram trucks. Jeep sales surged 49% while Ram sales rose 39%. Sales increased 4% for the Chrysler brand, while Dodge and Fiat sales tumbled 6% and 20%, respectively.

GM sales of Silverado pickups increased 13% and GMC Sierra sales rose 10%.

But Cadillac sales dropped 18% while sales increased 11.6% for Mercedes-Benz, 10.1% for Lexus and 5.5% for BMW.

Buick slipped 10%, and Chevrolet was down 1%. GMC, with sales up 10.4%, was GM’s only brand to beat year-earlier levels.

Ford sold 222,174 vehicles, up 0.4%, recording its best August in eight years despite a 6% decline in fleet sales. Ford brand sales edged up 0.5% while Lincoln was down 0.6%

Source: Automotive News


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 115+ employees servicing more than 250 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.